The Account-Based Marketer is responsible for empowering our business development team by supporting them with utilising customer personas and segmentation to create campaigns with the goal of converting leads into accounts.
This role is integral to the success of our business development team, by letting them focus on nurturing existing relationships and growing the community of leaders.
Creation and updates to our customer personas for our leads and accounts
Management of our customer segmentation infrastructure hosted on our CRM, inclusive of data input and management
Management of tracking events on our CRM for various touch-points our leads have with our ecosystem
Ideation and execution of regular omni-channel campaigns to achieve targets for cold leads and cold account conversion
Work with Acquisition and Accounts pods to provide insights and ideas to grow our accounts pipeline.
3-5 years of experience in a marketing role
Track record of building end-to-end email campaigns that drive business outcomes
Experience building and managing marketing customer personas
Experience working with marketing automation and CRM systems
Interest in learning new tools and technology independently to solve problems
Passionate about working with tech startups in Southeast Asia and India
Global experience (lived, studied, or worked abroad from your home country)
Experience working in EduTech or tech startups in Southeast Asia
Basic coding knowledge to setup marketing tracking events
Remote work experience
B2B sales and marketing experience
Apply for the job
Do you want to join our team as our new Account-Based Marketer? Then we’d love to hear about you!
While our international team is proficient in several languages, we work and communicate in English. Please submit your application in English to be considered.