Assistant Director of Sales

  • Full Time
  • UAE
  • Posted 2 months ago

Minor Hotels

About the job
Company Description

NH Collection Dubai The Palm: Eclectic Elegance on Palm Jumeirah

Feel the ambiance at our exciting new hotel on Palm Jumeirah. Sitting on the exclusive West Beach, NH Collection Dubai The Palm gives easy access to the nearby Nakheel Mall and the largest fountain in the world, the captivating Palm Fountain at The Pointe.

Our new property is brimming with energy and chic touches of authentic local character. The new 14-storey property is offering 227 hotel guest rooms and suites and 306 serviced apartments.

Guests are just a short journey from all Dubai’s top attractions, including the Burj Khalifa, Dubai Mall, and Dubai Marina. Our sunset-facing rooftop infinity pool and its elegant bar and lounge is the perfect place to feel relaxed between exploring. Those seeking a more stimulating atmosphere can indulge at the hotel’s lively sports bar, set to be one of the new ‘go to’ spots in Dubai.

Job Description

To approach the overall sales leadership activities from a strategic perspective:

Ensure that the sales department fully understands the relative importance and priority of its current account base, and manages, segments and prioritizes its efforts accordingly.
Ensure that the department is focused on assertively establishing new client contacts and developing detailed information on the potential revenues from these accounts.
Continually review the actual production of each account against the potential for that account. Continually review and upgrade the client base.
Assign individual account responsibilities and targets with reference to the above points. Keep account responsibility under continual review.

To manage the daily sales activities of the people in the team:

Set the financial and non-financial objectives for each member of the team and work with them to ensure these objectives are met.
Ensure that all new team members are properly oriented in the strategy and positioning of the NH brand, and able to articulate this positioning in the marketplace.
Ensure that all members of the team have the appropriate face-to-face selling skills to successfully do their job.
Manage performance of team members, identify gap in skills necessary to perform their duties and recommend programmes to meet the skills requirements of the team.
To oversee general department operations
Maintain accurate management status reporting on business results, and associated action planning.
Ensure all salespeople maintain a personal up-to-date knowledge on all Anantara product and service offerings, including promotions. In addition, to be familiar with the products, services, rates new developments of our key competitors, and an awareness of general industry trends.
Ensure department operational budget is adhered to including effective cost control and procedures for approval of expenditure.
Participate in client familiarization trips, site inspections, sales trips and roadshows as required to meet the sales targets of the hotel.
Create and implement packages and promotions for periods of low occupancy.
Liaise effectively with all operational colleagues, providing support and information to ensure accurate delivery of our promise.
Drive opportunities to upsell and cross-sell Anantara products.
Maintain a full working knowledge of the IT support tools used in the world of sales today, including sales-specific software, property PMS, the Microsoft Office toolset.
Ensure that all administration work is processed quickly and efficiently.


Bachelor’s degree
Familiar with the hotel operations, available technology and all distribution channels.
Has the same experience on the same role.
Understand the dynamics of regional & local markets, as well as local competitors and events.

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