Customer Analytics & Insights Specialist

  • Full Time
  • Dubai
  • Posted 1 month ago

Customer Analytics & Insights Specialist - Starbucks - UAE

Role Profile: We are looking for an ambitious Executive to join our growing Insights & Analytics team and help Starbucks MENA to become a data-driven, customer-centric organisation.

The right candidate will combine a passion for problem-solving and rigorous analysis, technical aptitude and ability to learn new techniques, and a hands-on approach. As we build our team, he/ she must be able to work effectively and produce results without requiring detailed instructions or processes to follow. He/ she will support other members of the Analytics & Insights team as we develop our data and analytics capabilities, and will contribute towards our initial and long-term analytics and reporting set-up.

The below Key Performance Areas include but are not limited to:

As a key part of our Insight and Analytics team, the Analytics & Reporting Executive will consistently: ? Assist in cleaning, manipulating, transforming and harmonizing customer datasets to ensure accuracy, validity and completeness, and to optimize analysis ? Assist in analyzing and interpreting key trends, and conducting analysis to understand hidden patterns in complex structured and unstructured data sets ? Assist in executing the analysis required to provide consistent, robust KPI reporting ? Contribute to analysis that will help us drive continuous improvement in customer acquisition and retention, our loyalty program, the effectiveness of our website, conversion through our digital channels, and the efficiency of digital marketing across multiple markets ? Contribute to analysis that rapidly detects changes in customer behavior, diagnoses the driver(s) behind this change, and proactively make data-led recommendations to the Marketing team ? Assist in the development and maintenance of targetable audience segments and customer segments by analyzing and monitoring online and offline data from a range of sources ? Contribute toward the development and application of statistical and machine learning tools and techniques to respond to specific business problems ? Contribute towards the development of improved data and insight visualization, including KPI dashboards, that support the businesses understanding of relevant trends and insights

Knowledge: Holds a BA/BS in Business, Statistics or Mathematics (preferred), or Computer Science, Marketing or a related field. ? Knowledge of common analytics tools (Microsoft Excel, R/Python & SQL) and visualization tools (PowerBI/Tableau or equivalents) ? Preferably background in Market Research ? Understanding of lookalike modelling and datamining techniques ? Understanding of advanced statistical techniques and concepts (regression, properties of distributions, statistical tests and proper usage, etc.) ? Good understanding of the MarTech landscape and how it will evolve in the near future ? Knowledge of Google Analytics (Universal) and Google accreditations are a bonus ? Knowledge of, and experience with a customer data platform (e.g. Exponea), Salesforce Marketing Cloud, or similar is a bonus ? Familiarity with CRM Systems and Customer Analytics is a bonus Experience: ? Over 3 years of experience focused on customer analytics, ideally in a B2C retail business ? Experience of working in an omnichannel retail business is a valuable plus ? Demonstrable experience delivering and optimizing routine business data, reporting and analysis (including management KPIs) ? Experience with statistical computer languages (R, Python, etc.) preferred ? Experience in querying and manipulating datasets using SQL (advanced knowledge of SSQL) or Python is a bonus ? Solid experience and knowledge of technical and non-technical documentation best practices (Change Requests, Business Requirements, etc.) to support effective implementation is a valuable plus ? Experience of creating reports and presentations to explore findings and make business recommendations ? Experience working in a fast-paced and demanding environment Skills: Functional: Project management; data manipulation and statistical analysis; developing business recommendations; developing analytical and reporting tools; qual and quant research management; good understanding of omnichannel retail and marketing is a valuable plus

Non-functional: Ability to work quickly, responsively and with an openness to embrace new ideas and ways of working; ability to prioritize tasks effectively; collaborating with stakeholders across the internal team, agencies and partnerships; effective communication and presentation skills Additional role requirements: ? Proactive and can-do attitude; exceptional analytical abilities and hunger to develop further; ability to inspire and engage others, and develop a positive, success-oriented and data-driven culture

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