Informa Markets
Line manage marketing executive to ensure they develop new skills and competencies
Provide guidance, feedback and inspiration to line reports
Work with line reports to ensure successful delivery of sponsorship marketing campaigns in line with agreed KPIs
Plan and build engaging client campaigns including digital sales bookings, virtual event booking, physical event deliverables to meet their strategic objectives and ensure adherence to deadlines
Ensure the delivery of engaging digital campaigng across online media assets using a combination of email, content and digital marketing and lead generation
Monitor performance of media, social media, edms and other digital advertising and and make changes and adjustments to campaigns as needed
Continuously develop and monitor campaigns to ensure client goals are met/exceeded
Ensure optimisation of spend across paid channels
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways of incentivising/monitoring offline channel performance
Oversee the production of timely and detailed reports for internal sales teams but also sponsors, clients and advertisers
Develop sales collateral (email, print, digital) for the commercial impact, digital and publications sales teams
Qualifications
Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing
Database development and growth including segmentation / advanced targeting
Analytical and questioning mindset
Significant exposure to design and print suppliers / agencies
Deadline and target driven
Experience of working in a pressurised environment
Excellent verbal and written communication skills
Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel and
Experience of managing social media through scheduling platforms such as Sprout Social or Hootsuite etc.
Experience of using marketing automation technology (preferably Eloqua)
Experience of working with CMS platforms (but coding knowledge not required)
Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
Additional Information
Skills required
Experience of working in a busy office environment and juggling multiple requests.
Strong attention to detail.
Assist sales teams in developing creative and custom solutions that leverage on the Portfolio assets
Conduct internal discussions concerning viability of concepts and campaigns that are offered to clients
Liaise with digital marketing managers to optimise digital strategy to enhance sponsors’ campaign performance
Develop benchmarks and provide guidance to clients on best practice methods to optimise campaign performance for maximum ROI
Experience in aggregating information from a variety of sources and putting together reports and documents.
Positive, proactive attitude able to identify what needs to be done, and tackle it energetically and tenaciously.
Strong and clear communicator, comfortable communicating in writing and verbally with many different people in different job functions and different levels.
Able to work in a busy, dynamic and ever-changing environment.
Highly driven and self-motivated.
Computer literate and proficient in the use of commonly used business software.
