Data & Analytics Lead

  • Full Time
  • Dubai
  • Posted 1 month ago

Wunderman Thompson

Who we are: At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience. We are 20,000 strong in 90 markets around the world;?our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology. Who we are looking for: Wunderman Thompson is seeking a Data & Analytics Lead, with a background in data, strategic analysis, and leadership. To be successful in this role, you must be able to thrive in a creative environment where passion, client service and teamwork are a must. We work with both national and international clients in a wide array of industries. We provide keen insights based on data analysis that help them improve their business. What you’ll do:
Workflow | Oversee the entire delivery and execution of projects. Ensure timely completion through all phases. Create custom measurement plans based on client goals to measure digital performance.
People | Motivate, lead, and challenge teams to produce great work. You will help to manage cross-functional teams across different locations that are collaborative, efficient, and high-functioning.
Optimize | be responsible for optimizing tasks and processes, driving process improvement and minimize project duration and efforts.
Analyze | Extract significant information from a variety of data sources to generate strategic presentations for the client.
Who you are:
A builder |?Can juggle multiple projects at once and is a self-starter. Ability and appetite to bring people together. Innate ability to marshal people and create gravity around ideas.
Optimistic and Flexible | Dig in and figure out how to work creatively. Takes care of self and team. Balance needed to maintain stamina and positivity.
Innovative and adaptable | Keep up to date with evolving technologies and platforms. Implement processes and strategies that facilitate the growth of the practice. Embrace change and iteration.
A leader | with excellent communication skills. Influences and fosters an environment of shared accountability. Drives projects from ambiguity to clarity.
Ego-less | highly collaborative, a true team player.
What you’ll need:
6+ years’ of experience in media buying & data analytics.
Demonstrated project management skills and comfortable with leading teams and client meetings.
Ability to directly guide clients on digital measurement approach and translate brand needs to support objectives
Capable of working closely with the Strategy team to synthesize all data that supports a bigger picture
Plan, execute and optimize media campaigns in close conjunction with Social, Client Servicing and Creative teams
Lead digital analytics efforts and improvements
Key verticals: Tech, Real Estate, Cosmetics, Home interior, Insurance, Consumer Packaged Goods, Pharmaceuticals. Must Haves: Reporting: Use Google Looker Studio along with API connectors to automate reports, data collection and build custom dashboards focused on a campaign/brand that help speed up analysis along with required actions to be taken. Experience in CDPs and analytics’ software, pixels & cookies is a must. Website Analytics: Advanced experience with UA & GA4 is necessary. Use custom analyses to develop insights on user behavior and conversion optimization. In addition to this, frame business requirements and closely with technical contacts to send custom dimensions/metrics that support business needs. Ad platforms: Experience with researching, building, and scaling large campaigns across Google Ads and the social business managers. 3+ years of experience in Media planning, strategizing, executing, optimizing reporting is a must. Experience in Paid Search, Display Ads, social campaigns between upper, mid, and lower funnel objectives, depending on the need Support campaign effectiveness by conducting Brand Lift Studies on ad platforms, wherever possible. E-commerce Analytics: 2+ years of experience in e-commerce clients within the scope of analytics. Support e-commerce reporting, e-commerce optimization, offer planning (in conjunction with the brand) and estimated lift along with a continuous focus on actual business performance compared to forecasts. Social listening: 1+ year of experience in social listening, strong experience with building complex Boolean queries and extracting brand/industry insights from an enterprise level social listening platform such as Sprinklr OR NetBase OR BrandWatch OR Synthesio CRM Management: 1+ year of experience in CRM Management, CRM development & optimization with extensive knowledge in Data visualizing, mapping, segmentation models, audience profiling, heatmaps etc. Tools knowledge, including but not limited to: Netbase, Sprinklr, Hotjar, Hypeauditor, GA4, GTM, Business Managers, Unmetric, Semrush, Adobe Analytics, Looker Studio etc. At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve. Wunderman Thompson is?a WPP?agency.? For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter,?Facebook,?LinkedIn,?and?Instagram. Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. When you click the “Submit Application” button below, this will send any information you add below to Wunderman Thompson. Before you do this, we think it’s a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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