Kingsmen Agency
About the job
Job Title: Digital Marketing Manager
Job Description
A Digital Marketing Manager is a professional responsible for planning, executing, and managing digital marketing strategies and campaigns for a company or organization. Need to have a good understanding of digital marketing techniques, strong analytical skills, and the ability to adapt to the rapidly changing online landscape. Play a crucial role in driving online visibility, brand awareness, and customer engagement.
Job Responsibilities
Strategy Development: Digital Marketing Managers create comprehensive digital marketing strategies that align with the company’s goals and target audience. This includes defining objectives, choosing the right channels, and determining the budget.
Content Creation: Oversee the creation of various types of digital content, including blog posts, social media updates, videos, infographics, and more. The content should be tailored to resonate with the target audience.
Search Engine Optimization (SEO): Responsible for optimizing website content and structure to improve search engine rankings and increase organic traffic.
Paid Advertising: Managing online advertising campaigns, such as pay-per-click (PPC) advertising, social media ads, and display advertising, to drive traffic and conversions.
Social Media Management: Overseeing the company’s social media presence and crafting a social media strategy. This includes posting content, engaging with followers, and analyzing performance.
Email Marketing: Creating and managing email marketing campaigns, newsletters, and automation workflows to nurture leads and retain customers.
Analytics and Data Analysis: Utilizing tools like Google Analytics and other marketing analytics platforms to track the performance of campaigns and adjust strategies accordingly.
Budget Management: Managing the budget allocated for digital marketing efforts, making sure it is spent efficiently and effectively.
Conversion Rate Optimization (CRO): Identifying and implementing strategies to improve website conversion rates, turning visitors into customers.
A/B Testing: Running experiments to compare different strategies or content variations to determine what works best.
Team Management: Lead a team of digital marketing specialists and coordinate their efforts.
Staying Updated: Keeping up to date with the latest digital marketing trends, tools, and platforms to stay competitive and effective in the field.
Qualifications
Education: Bachelor’s degree in marketing, business, communication, or a related field.
Experience: 10-15 years of relevant experience in digital marketing, with increasing levels of responsibility
Digital Marketing Expertise: A strong understanding of digital marketing concepts, strategies, and best practices is essential. This includes proficiency in areas like SEO, content marketing, social media marketing, email marketing, and online advertising (e.g., Google Ads, Facebook Ads).
Analytical Skills: Digital Marketing Managers must be able to analyze data and draw insights from various analytics tools. Proficiency in tools like Google Analytics is expected.
Technical Skills: Familiarity with marketing automation tools, content management systems (e.g., WordPress), email marketing platforms, and other digital marketing software is beneficial. Knowledge of HTML and CSS may be useful for making website edits.
SEO Knowledge: Understanding search engine optimization (SEO) principles, keyword research, and on-page optimization is crucial for improving organic search rankings.
Social Media Proficiency: Strong knowledge of major social media platforms and experience in creating and managing social media campaigns.
Content Creation: Ability to create or oversee the creation of high-quality digital content, including blog posts, videos, infographics, and more.
PPC Advertising: Experience in managing pay-per-click advertising campaigns, including platforms like Google Ads and Facebook Ads.
Email Marketing: Proficiency in email marketing tools and best practices, including list management, segmentation, and A/B testing.
Project Management: Ability to manage multiple campaigns and projects simultaneously, including setting and meeting deadlines and budgets.
Creativity: Creativity in designing engaging and effective digital marketing campaigns and content.
Communication Skills: Excellent written and verbal communication skills are needed to convey marketing messages effectively.
Team Management: Ability to manage and lead a team of digital marketing specialists effectively.
Adaptability: The digital marketing landscape evolves rapidly, so the willingness and ability to stay updated with industry trends and adapt to new technologies and strategies is crucial.
Tech-Savvy: Familiarity with e-commerce technology, platforms, and tools.
About Kingsmen Agency
Kingsmen Agency is a 360 marketing and advertising management company based in the UAE. We are one of the best leading marketing management agencies in Dubai with clients & staff worldwide from Dubai to Egypt, Ukraine, Lebanon & UK. Our company provides excellent digital marketing and social media management services to various industries. We create, plan and manage top-performing digital campaigns for any business to aid growth and help achieve their goals efficiently. We provide our clients with creative content that informs, entertains, and provides value to their audiences. We strive to accelerate business growth for our clients using our mastery of digital technologies.
