Head of Performance Marketing

Our client is a leading technology and digital marketing company in the MENA region. They are experts in e-commerce and provide transformative omnichannel technology and performance marketing for their clients.

They are looking for a Head of Performance Marketing to join their team in Dubai.

Experience: 7 – 10 Years

Skills:

Client Servicing
Innovation
Ownership
Influencer Marketing
Financial Planning
Business Development
E-Commerce
Marketing Agency Experience

Summary of role:

You will join the client as their head of Performance Marketing. You will be accountable for setting up, implementing, and managing a new business unit. Performance Marketing strategies are extremely important for the client’s success, so your role will play a crucial impact in achieving their business goals and objectives. The client is expecting you to have experience and a big passion for influencer marketing, digital technologies, and driving client success.

Responsibilities:

Maintain P&L sheets and provide analysis around ROI, campaign performance, and conversion patterns to help optimize all campaigns.
Driving client partnership with strategic influence and intent, whilst being the focal point for day-to-day client interaction, digital campaign planning, and service delivery.
Lead the Account Management and Influencer Marketing team to plan, create and implement performance campaigns.
Support performance marketing activity across additional channels and work closely with multiple stakeholders to implement, optimize and report on performance.
Interpret the client’s needs into clear action plans.
Oversee and deliver high-quality performance campaigns end to end, in line with agreed brand plans and objectives.
Performance Analysis; analyze performance and understand the details and effectiveness of each campaign and adopt a continual test and learn all performance marketing activities.
Research and analyze performance drivers to improve future campaign profitability/growth and contribute towards yearly marketing budgets, KPIs, and sales forecasts.
Interpret digital trends, unlocking new and relevant growth opportunities across the business.
Lead clients’ campaign advertising strategies and provide superior customer service to ensure the utmost client satisfaction.
Ensure the strategic excellence of team outputs in response to client briefs.
Retain clients and build strong, trusting relationships.

Qualifications

Educational Qualification in Marketing, Business, or related discipline.
Digital native, experienced in performance marketing and influencer marketing.
Ability to think commercially and understand the real return on investment.
Previous recent experience working in an agency environment at Senior Account Manager / Account Director Level.
Excellent presentation, communication, and negotiation skills, with experience liaising with clients at the senior level.
Demonstrable commercial experience with experience growing revenues and effectively managing budgets for major brand campaigns.
Strong experience in participating in new business pitches.
Excellent organizational and time management skills with strong attention to detail.
Management reporting experience is essential.

Lead The Teams

Maximize team output and efficiencies through coordinating team workflow, with responsibility for all teamwork in progress.
Mentor team members and develop their skill set in accordance with their individual goals and objectives and career path.
Play a key role in the recruitment of new team members as and when required.
Lead the team in meeting targets.
Produce qualitative and quantitative analysis of performance metrics.