Marketing Communication Specialist

  • Full Time
  • Posted 3 months ago

Qatar Airways

About the job
About the role

This brand-new role is an incredibly exciting opportunity to be part of some of the best beach action in Qatar, with responsibility for marketing Discover Qatar’s beach venues – B12 Beach Club Doha, The Bistro by B12, Doha Sands and Fuwairit Kite Beach Resort.
The successful candidate will be responsible for planning, developing and implementing the full range of communication activities associated with the marketing strategy of the Beach venues, to increase brand awareness, footfall and delivering commercial success.

Key responsibilities are:

– Define the communication strategy for DQ Beach Products, currently B12 Beach Club Doha, The Bistro by B12, Doha Sands and Fuwairit Kite Beach Resort, ensuring the utilization of the most appropriate media to communicate with the most appropriate audience
– Responsible for all campaign media including events calendar, website content, social media content, customer communications, PR, presentations (internal and external), and brochures, either directly or working with partners in DQ and QR.
– Ensure the delivery of branded beach marketing assets including menu’s, artwork, vouchers, signage, and various other branded and promotional assets
– Ensuring that all communications are optimized to target the identified audience and ensure traffic by selecting the best mix of communication channels, placement and timing to ensure that key messages are accurately and consistently expressed in the relevant media.
– Responsible for creation and development of communication content for advertising and developing DQ website content, print advertisements, commercial scripts and digital material to expose DQ’s Beach products and offerings to target audience.

– Responsible for upholding the individual Beach brands across various channels and quality assurance of content produced by proofreading and checking content for accuracy and clarity, ensuring compliance to the prescribed brand communications guidelines.
– Work with colleagues in DQ, QRH GCC and QRH ROW to ensure the Beach Asset products are promoted accurately and with the appropriate frequency through the QRH marketing channels.
– Identify opportunities working with QT to promote DQ Beach products and services
– Analyze new marketing trends and provide reports to identify market opportunities and ensure maximum utilization of different ways that promotes DQ Beaches products and services.
– Coordinate the design and distribution of DQ Beaches promotional material in online and offline channels and work with team members and the business to develop, update, and implement communication and promotion guidelines for all DQ Beaches offerings based on research, industry standards and trends.
– Writing project briefs to external vendors such as advertising agencies, photographers and video production companies to ensure successful collaboration and partnership wih external stakeholders.

– Participates with line manager in organizing marketing events, tradeshow assets, and customers event and participates in organizing internal events such as annual conferences and senior management meetings.
– Ensure all internal processes are followed in the procurement of assets
– Perform other department duties related to his/her position as directed by the Head of the Department.

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future and build the life you want while being part of an international community.
Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.
Together, everything is possible.


About You

– Bachelor’s Degree or Equivalent with minimum 4 years of job-related experience
– A background in product or event marketing ideally in the Travel and Leisure sector
– Good Communication skills
– Experience managing a CRM platform and segmentation of customers
– Strong background in both digital and traditional marketing channels
– Managing the creation of video assets
– Good understanding of all online marketing channels and techniques

About Qatar Airways Group

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.
So, whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries and be part of a truly global community.

How to Apply

If you are interested to submit your application and feel you are a good fit for this role, please complete our application form and upload your CV for our review and consideration.

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