Midis Group
About Us
With more than 4500 professionals, over 50 of the worlds leading IT vendors, and a solid 50-year track record of performance and reliability, the Midis Group is an international organization comprised of over 170 companies across the emerging markets of Europe, the Middle East & Africa. The group is known for its advanced offering of ICT services and consultancy, system integration capabilities, software and hardware solutions, and distribution coverage, along with Data Center capabilities, IT infrastructure and power solutions. The Midis Group was named as one of the World Economic Forum’s initial 100 Global Growth Companies. We focus on providing the best in services, with integrity, to vendors, partners, and customers across the destinations we serve.
Objectives of the Role
Measure and optimize our budgets and MDFs using dashboards and marketing analytics reports.
Develop marketing plans with specific objectives across different channels and segments for our vendors.
Manage the strategy and setup of all campaigns.
Collaborate with marketing teammates to maintain a consistent brand voice and message across all programs.
Research and test partnerships with resellers, distributors, and other vendors to expand our reach and/or lower our cost-per-acquisition.
Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
Marketing Leads
Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
Establish and maintain scalable processes that ensure best practices in campaign and lead management.
Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Social
Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
Drive consistent, relevant traffic and leads from our social network presence.
Explore new ways to engage and identify new social networks to reach our target buyers.
Track, measure, and analyze all initiatives to report on social media ROI.
