Product Marketing Specialist

  • Full Time
  • Dubai
  • Posted 2 months ago


Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

You will be working as Product Marketing Specialist, will be the part of Electrification Business Area for Smart Power division based in Dubai, UAE. In this role you will be implementing product marketing strategies in assigned area to meet business objectives and in line with global product strategy. Implementing all marketing activities and supporting sales organization in driving sales and services of respective products

This position reports to

Product Market Director, ELSP – AE OC

Your responsibilities
Implementing the local go-to–market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy
Achieving product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed
Executing annual marketing plan in conjunction with relevant Business Units/Product Groups and preparing business plans focused on business development for a defined market
Coordinating market analyses with sales team members and defining appropriate forecasts and plans, evaluating and sharing customer re-search, market conditions and competitor data
Overseeing sales execution for assigned products by providing relevant materials and guidance to sales team(s)
Driving sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each salesperson, facilitating know-how sharing and cross- collaboration
Your background
Bachelor’s degree – Electrical Engineer
Minimum 5 years- 7 years’ experience with Electrical distribution systems
UAE market experience is mandatory
Fluency in English & Arabic language

Retirement plan
More about us

ABB’s Electrification business is responsible for the go-to-market strategy and generating profitable growth for the Electrification Business Area. Our 10,000 strong commercial team represents the portfolio of all Electrification Business Area Divisions in over 100 countries. Our unmatched domain expertise across key industry verticals and channels combined with our truly global footprint makes us able to deliver extraordinary business results, supporting our customers with solutions which address their current needs, whilst considering the future emerging trends such as Urbanization, Digitalization and Shift to Electricity and Sustainable Energy

Work model: on site


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