Real Estate Marketing Director

  • Full Time
  • UAE
  • Posted 4 months ago

Kingsmen Agency

About the job
Job Title: Real Estate Marketing Director (Dubai Market)

Job Description

We are searching for an astute Real Estate Marketing Director to spearhead our marketing initiatives within the vibrant and highly competitive Dubai real estate market. The successful candidate will possess a profound understanding of the Dubai property sector, including the residential and commercial landscape, and will be adept at navigating its unique challenges and opportunities. The primary goal will be to develop and implement marketing strategies that enhance our brand’s presence, drive sales, and establish our firm as a leader in the Dubai market.

Key Responsibilities

Dubai Market Expertise:

Utilize in-depth knowledge of Dubai’s real estate sector to create targeted marketing strategies.
Stay updated with Dubai-specific real estate regulations, market trends, and economic indicators.

Cultural Sensitivity And Brand Positioning

Customize branding and communication efforts to align with the cultural diversity of Dubai.
Position our brand to appeal to both local buyers and the international market that characterizes Dubai’s real estate landscape.

Strategic Marketing And Planning

Develop comprehensive marketing plans that consider Dubai’s competitive and luxury-oriented market.
Continuously measure and optimize the performance of marketing initiatives, ensuring they meet the set objectives and KPIs.

Digital Marketing Excellence

Oversee digital marketing campaigns, including SEO/SEM, PPC, email marketing, and social media advertising, with a strong understanding of Dubai’s digital landscape.
Leverage analytics to refine digital strategy, ensuring a high level of visibility and engagement in a market characterized by high internet usage rates.

Lead Generation And Sales Support

Implement innovative lead-generation strategies that cater to the unique purchasing behaviors in Dubai.
Work closely with the sales team to ensure marketing strategies are seamlessly integrated with sales processes.

Creative Campaign Management

Lead the development of creative advertising campaigns that resonate within the Dubai market, ensuring all materials are of high quality and culturally appropriate.
Manage multiple campaigns simultaneously, from conception through to analysis, ensuring they deliver against strategic goals.

Team Leadership

Lead a team of marketing professionals, fostering an environment of creativity and strategic thinking.
Ensure that the team stays motivated and focused on delivering against ambitious growth targets.

Networking And Partnerships

Actively participate in networking events, fostering relationships with key stakeholders in Dubai’s real estate scene.
Formulate strategic partnerships with media outlets, marketing agencies, and other relevant organizations.


A minimum of 7-10 years of marketing experience, with at least 5 years in a leadership role within the real estate sector, specifically in the Dubai market.
Bachelor’s degree in Marketing, Business Administration, Real Estate, or a related field; a Master’s degree is preferred.
Demonstrated success in developing and executing marketing strategies in Dubai’s dynamic real estate environment.
Exceptional understanding of digital marketing tools and platforms relevant to the Dubai market.
Fluency in English is mandatory; proficiency in Arabic is highly beneficial to engage effectively with the regional market.
Excellent communication, negotiation, and presentation skills.
Strong leadership qualities with a track record of managing and inspiring marketing teams.
Proficient in CRM systems, data analysis, and budget management.
Willingness to work flexible hours and attend events outside of standard work hours as needed for the role.

Work Environment

This position will be based in Dubai and involves a blend of office work and external meetings. Candidates must be prepared for a dynamic work environment that includes regular interaction with industry professionals and attendance at marketing and networking events relevant to the Dubai real estate market.

About Kingsmen Agency

Kingsmen Agency is a 360 marketing and advertising management company based in the UAE. We are one of the best leading marketing management agencies in Dubai with clients & staff worldwide from Dubai to Egypt, Ukraine, Lebanon & UK. Our company provides excellent digital marketing and social media management services to various industries. We create, plan and manage top-performing digital campaigns for any business to aid growth and help achieve their goals efficiently. We provide our clients with creative content that informs, entertains, and provides value to their audiences. We strive to accelerate business growth for our clients using our mastery of digital technologies.

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