GroupM
About the job
Role Title & Location:
Senior Performance Manager, Dubai
This role will be reporting to: Performance Lead
Role summary and Objectives:
The ideal candidate should have hands on experience in managing performance media across search and social platforms with a strategic vision how to deliver clients business objectives incorporating the latest media trends and formats available on the market for luxury brands. The candidate needs to be a numbers-oriented person with analytical mind so he/she can make the right decisions for their client. The candidate will be fully involved in the day-to-day conversation across all UAEs clients and help them grow in the digital/performance space.
The Senior Performance Manager is responsible for developing and delivering a range of performance marketing products, creating & delivering performance marketing strategies, optimizing performance media to delivery business objectives, managing campaign reporting and analysis.
Duties and Responsibilities:
To draft paid performance proposals and presentations
Manage Google relationship for accounts under management
Develop and manage all components of a paid performance campaign, including keyword portfolio development, creative, landing page optimization, keyword bidding, and maintaining / improving day-to-day campaign spend
Work closely in sharing and implementing Google Betas/Extensions with clients and work closely with Google on developing the partnership
Ensure delivery on performance targets for clients
Managing client media plans and annual forecast across all media
Monitor & measure performance activity, engagement metrics, analyzing results, translating information into learning & strategic recommendations.
Maintain appropriate mid-level Client relationships.
Build Client respect and be recognized as a leader on their business.
Work closely with Digital Managers to identify and deliver performance marketing requirements
Work closely with performance manager/planners to deliver on campaigns
Work closely with other business units etc Mindsights, Business planning, Social, Digital
Ensure full knowledge of tools like Adwords, Google Analytics, Data studio, -, DS3, Adgooroo
Competencies (Specific knowledge, skills and abilities):
Up to 5 years Digital all-rounder with proven experience and a strong understanding of multiple digital media channels (social, paid search, display, programmatic, etc.) as well as a passionate following of new/emerging channels & technologies.
Strong written and verbal communication skills across all platforms (Google, Facebook/Instagram, Google Analytics, Snapchat, Tiktok and Twitter ads are essential for this role.
Must have experience with 3rd party management platforms or (DSPs) and ad-servers (e.g. SA360, DV360, Campaign Manager)
You have demonstrable interest for ecommerce marketing and the knowledge of other online marketing channels and their interactions with each other
Expert organizational skills, great attention to detail
Cability to implement and adhere to and meet deadlines and project manage multiple campaigns
Excellent client relationship and management skills
Proven problem-solving skills and ability to think outside of the box for creative solutions
Ability to lead and motivate team members in a positive light
Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills (Data-driven and creative to push the envelope on new user acquisition
Delivers results against priorities proactively with little or no senior input
