The Campaign & Vertical Marketing Manager (CVMM) is a key strategic position within the Marketing team. The CVMM drives growth by leading the TLG campaign and vertical strategic plan for the respective markets. This includes identification of market drivers and opportunities for TLG business, plus understanding Videojets solutions, developing and executing strategies to drive prospect lead generation among different countries. The CVMM works closely with Senior Leadership to set long-term corporate strategies. The CVMM works across the organization on campaign plan development and implementation to drive revenue, expand our market share, and enhance brand leadership. This role will ensure alignment with the broader Marketing team, Sales, Service, R&D, and Operations. A successful CVMM is customer focused, strategic, action oriented, agile, and leads by influence to identify and implement and monitor growth initiatives.
This position may also assume responsibility for cross-functional, company-wide and/or Marketing-wide initiatives as required to support organizational priorities.
Responsible for Incremental TLG lead generation and global sales growth
Continuously follow industry trends, understand market drivers to identify opportunities and threats, and convert this knowledge into insights, strategy, and actions and campaign suggestions for markets.
Develop market expertise, including segment size, growth, trends, competitive dynamics, and insightful segmentation
Lead segmentation of the market, including customer persona-development
Contribute to the development of the annual Strategic Plan
Supports countries in developing campaign plans to deliver the lead generation and incremental revenue from TLG lead source. Guide development of global content to support campaigns.
Monitor and analyze campaign results across different countries to create best practices and golden rules for campaign creation.
Collaborate with Sales leaders to align on specific needs to implement growth strategies and adapt campaign focus when needed.
Bring customer-centricity to all commercial activities by gathering VOC to be the internal expert on customer needs and pain points
Drive cross-functional alignment with the rest of Marketing team, Sales, and Service
Understand and leverage the relevant Danaher Business System (DBS) tools, including: Problem Solving, Daily Management, Launch Excellence, Customer Segmentation, VOC
CRITICAL COMPETENCIES / SUCCESS FACTORS
Communicate effectively across functions using a collaborative style that engages a diverse team from multiple cultures and backgrounds
Continuously utilize a strategic approach to identify market share growth opportunities and present business cases to gain cross-functional support
Ability to quickly establish significant credibility, trust, and support with all levels of the organization
Get things done globally, with high integrity, and working through ambiguous conditions
Ability to manage relationships, deliverables, and expectations cross-functionally
Positive team player with a we will win attitude
Strong critical thinking skills with the ability to synthesize data and facts to draw logical and actionable conclusions
Strong financial acumen and financial skills, including financial modeling and forecasting
Strategic and growth-oriented mindset, demonstrating curiosity and a preference for high-impact actions
Demonstrated ability to drive growth initiatives by working cross-functionally in a matrix organization
Ability to establish credibility and trust with all internal and external stakeholders
Approach work with a strong sense of ownership, commitment, and urgency
Self-motivated and self-driven with a continuous-improvement and process-oriented mindset
Ability to communicate clearly, concisely, and persuasively with the Leadership team
Customer focused and aptitude to quickly learn customer applications and technology
When you join us, youll also be joining Danahers global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, youll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If youve ever wondered whats within you, theres no better time to find out.