Netflix initially  sold and rented DVDs by mail, but  sales were discontinued within a year to focus on the DVD rental business. In 2007, Netflix launched streaming media and video on demand. In 2010, the company expanded to Canada, followed by Latin America and the Caribbean. Netflix joined the film and television production Industry in 2013, debuting its first series, House of Cards. As of January 2016, it expanded to  130 more countries and now operates in 190 countries.

Another factor that contributes to Netflix’s popularity is its user-friendly interface. The service is easy to navigate and allows users to search for specific titles, browse by genre, and create personalized lists of their favorite shows and movies. Netflix also uses sophisticated algorithms to recommend content to users based on their viewing history, making it easy for subscribers to discover new shows and movies that they might enjoy.

In addition to its vast library of content and user-friendly interface, Netflix also offers a number of features that make it stand out from other streaming services. For example, the service allows users to download shows and movies to their devices for offline viewing, making it possible to watch content without an internet connection. Netflix also supports multiple profiles, allowing different members of a household to have their own personalized viewing experience.