One of the most important people behind Prada’s success is Miuccia Prada, the granddaughter of the brand’s founder. Miuccia Prada took over the company in 1978, and since then she has been the driving force behind many of the brand’s most successful collections and campaigns. Miuccia is known for her unique vision and her ability to stay ahead of the curve when it comes to fashion trends. She is also known for her commitment to sustainability and social responsibility, and she has been recognized for her contributions to the fashion industry with many awards and honors.

Prada’s advertising campaigns are also known for their creativity, and they often feature bold and unexpected imagery. For example, a campaign in the 2000s featured ordinary people, rather than models, wearing Prada clothing. This helped to make the brand more relatable and accessible, and it also set Prada apart from other luxury brands that often use celebrities and models in their advertising.