Puma is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories. The company was founded in 1948 by Rudolf Dassler, the brother of Adidas founder Adolf Dassler. It is the third largest sportswear manufacturer in the world, following Nike and Adidas.
Puma’s headquarters are located in Herzogenaurach, Germany, and the company has offices and stores in over 120 countries worldwide. Puma’s products are sold through a variety of retail channels, including Puma-owned stores, department stores, and sporting goods stores.
It is a leading manufacturer of enthusiast riding shoes and racing apparel. Company major manufacturer of Formula 1 and NASCAR apparel and collaborates with BMW, Ducati and Ferrari on its shoes. It won the sponsorship rights for the 2006 Soccer World Cup champions Italy, producing and sponsoring the clothing of the equipment. In 2014, Puma and Arsenal Football Club signed a 5-year business partnership. The commercial partnership is the biggest deal in the history of Puma and Arsenal.
Rihanna was named Puma’s creative director overseeing the women’s accessories line in December 2014. Two years later, Company signed The Weeknd as a creative partner. In 2018, They launched a joint venture with its ambassador Selena Gomez called “Phenom Lux” and returned to the basketball sneaker market for the first time since Vince Carter in 1998. The brand announced Jay-Z as the creative director of Puma Basketball and signed players Marvin Bagley III and Deandre Ayton, both of whom were drafted in the top two picks of the 2018 NBA Draft.
In September 2020, Puma signed Brazilian footballer Neymar and launched its winter collection with Nigerian singer Wizkid. At July 2021, Puma in India signed 18 athletes to represent the country in various sports like ice hockey, shooting etc in national and international events. In December, the brand launched High Court, its first women’s basketball line, designed by creative director June Ambrose.
One of Puma’s key differentiators is its focus on design and fashion. The company has collaborated with a number of high-profile designers and fashion houses, such as Alexander McQueen and Mihara Yasuhiro, to create unique and fashionable sportswear collections. Puma’s collaborations with these designers have helped to establish the brand as a leader in the fashion industry, and have helped to attract a younger, more fashion-conscious customer base.
Puma has also been involved in sponsoring a number of sports teams and athletes. Some of the notable teams and athletes that Puma has sponsored include the Italian national football team, the Jamaican national track and field team, and Usain Bolt. These sponsorship deals have helped to increase the brand’s visibility and credibility, and have helped to establish Puma as a major player in the sports industry.
Working at Puma
In recent years, Puma has faced significant challenges in the form of increased competition and changing consumer tastes. The company has struggled to keep up with the rapid pace of innovation in the sportswear industry, and has faced intense competition from newer, more agile competitors. Additionally, Puma has faced challenges in the form of changing consumer tastes, with more and more consumers turning away from traditional sportswear in favor of more fashion-forward, streetwear-inspired designs.
Despite these challenges, Puma has remained a major player in the sportswear industry, and has continued to innovate and evolve in order to stay relevant. The company has invested heavily in research and development, and has made strategic acquisitions and partnerships to help drive growth. Additionally, Puma has focused on expanding its online and digital presence, in order to better engage with its customers and stay ahead of the curve in the fast-paced digital world.
Overall, Puma is a global leader in sportswear design and manufacturing. With a focus on design and fashion, a commitment to sustainability and philanthropy, and a strong portfolio of products, Puma has established itself as a trusted and respected brand.
Puma has also been involved in a number of philanthropic initiatives. The company has partnered with a number of organizations, such as the United Nations Environment Programme and the World Wildlife Fund, to promote environmental conservation and sustainable development. Puma has also launched a number of initiatives to support education and sports development in underprivileged communities around the world.
How to apply for jobs at Puma
If you’re interested in working at puma then, click on the link given below to look at vacancies which are currently available and the registration procedure done for applying at the company.