Adidas is a multinational company that designs and manufactures footwear, clothing, and accessories and is also one of the popular brands in the whole world. The company is headquartered in Herzogenaurach, Germany and was founded in 1948 by Adolf “Adi” Dassler. The company’s name is a combination of the founder’s first and last name.
Adidas has a rich history in the world of sports and has long been associated with some of the most iconic moments and athletes in sports history. The company has sponsored numerous sports teams, events, and individual athletes, and their products have been worn by some of the greatest athletes of all time.
About Company
Adidas is a German multinational company founded in Herzogenaurach, Bavaria and headquartered in the design and manufacture of footwear, clothing and accessories. It is the largest sports manufacturer in Europe and the second largest in the world after Nike. It is the holding company of Adidas Group, which consists of an 8.33 percent stake in soccer club Bayern Munich, and Austrian fitness technology company Runtastic.
The turnover of Adidas in 2018 was 21.915 billion euros. The company was founded by Adolf Dassler in his mother’s house; his older brother Rudolf joined him in 1924 under the name Gebrüder Dassler Schuhfabrik (“Dassler Brothers Shoe Factory”). Dassler helped develop spiked running shoes (spikes) for several sporting events. To improve the quality of studied sports shoes, he replaced the previous heavy metal spikes with fabric and rubber.
Dassler convinced American sprinter Jesse Owens to use handmade spikes in the 1936 Summer Olympics. In 1949, after the break of the relationship between the brothers, Adolf created Adidas and Rudolf founded Puma, which became the commercial rival of Adidas. The Three Stripes is an Adidas trademark that has been used as a marketing tool in the company’s apparel and footwear. The brand, which Adidas bought from the Finnish sports company Karhu Sports in 1952 for 1600 euros and two bottles of whiskey, became so successful that Dassler described Adidas as “a company with three stripes”.
One of the key factors that has contributed to Adidas’ success is the company’s focus on innovation and technology. Adidas has a reputation for creating high-performance products that are designed to help athletes perform at their best. The company has invested heavily in research and development to create new materials and technologies that can improve the performance of their products.
Working With Us
In addition to its traditional retail stores, Adidas has also embraced e-commerce and has an extensive online presence. The company has an online store where customers can purchase products, and it also has a strong presence on social media.
Adidas is a company that has a rich history in the world of sports and has been associated with some of the most iconic moments and athletes in sports history. The company’s focus on innovation and technology has helped to create high-performance products that are designed to help athletes perform at their best. Adidas has also been a leader in sustainable practices, and has set ambitious goals to reduce its environmental impact and promote sustainability. With its iconic products, strong presence in soccer and the fashion industry, and a focus on e-commerce, Adidas has cemented its place as one of the world’s most recognizable and respected brands.
Adidas also has a strong presence in the world of soccer. The company has sponsored some of the biggest soccer teams and events in the world and has also created a line of soccer shoes that are worn by many professional soccer players. Adidas has also expanded its reach beyond sports, becoming a fashion brand. It’s collaborations with fashion designers like Kanye West, Alexander Wang, and Yohji Yamamoto has helped to elevate the brand’s fashion profile.
How to apply for jobs
If you’re interested in working at Adidas then, click on the link given below to look at vacancies which are currently available and the registration procedure done for applying at the company.