McLaren also founded the Bruce McLaren Motor Racing in 1963. A year later, the company produced the first true McLaren racing car – the M1, Elvas produced 24 customer cars. Its successor, the M1B, catapulted McLaren to the Can-Am championship, becoming a dominant winner with 43 victories, almost three times more than rival Porsche. In 1965, the first McLaren Formula 1 car, the M2B, debuted at the Monaco GP.

One of the key factors that sets McLaren apart from its competitors is its relentless focus on innovation and technology. From its earliest days, the company has been at the forefront of technological advancements in the motorsports industry, constantly pushing the boundaries of what is possible in terms of speed, performance, and handling. This has resulted in a long line of world-class sports cars that are renowned for their cutting-edge design and engineering.