Nike is one of the world’s largest and most recognizable companies in the athletic and lifestyle industry. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, the company was later renamed to Nike in 1971, after the Greek goddess of victory. Today, It is a global brand with a presence in over 190 countries, offering a wide range of products including athletic footwear, apparel, accessories, and equipment.
One of Nike’s key strengths is its focus on innovation and technology. The company invests heavily in research and development, constantly seeking to improve its products and processes. For example, It has been at the forefront of athletic shoe technology, developing new cushioning systems, support systems, and materials to enhance the performance of its shoes. The company has also been a leader in the use of sustainability and environmentally friendly materials and processes, including recycled polyester and more efficient manufacturing methods.
It is an American multinational corporation that designs, develops, manufactures and markets and sells worldwide footwear, apparel, equipment, accessories and services. The company is established near Beaverton, Oregon in the Portland metropolitan area. It is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of athletic equipment with revenue of over $37.4 billion in fiscal year 2020 (ended 05/31/2020). By 2020, it employed 76,700 people worldwide.
In 2020, the brand alone was worth more than $32 billion, making it the most valuable brand in sports. In the year 2017, the Nike brand was valued at $29.6 billion. Nike was ranked 89th on the 2018 Fortune 500 list, which consists of the largest companies in the United States by total revenue. The company was founded on January 25, 1964 by Bill Bowerman and Phil Knight under the name “Blue Ribbon Sports” and officially became Nike in May 30, 1971. The company is named after Nike, the Greek goddess of victory.
Company markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7 and subsidiaries such as Air Jordan and Discuss . It also owned Bauer Hockey from 1995 to 2008, and previously Cole Haan, Umbro and Hurley International. In addition to the production of sports clothing and equipment, the company has stores under the Niketown name. Nike sponsors many high-level athletes and sports teams around the world using the well-known “Just Do It” brand and the Swoosh logo.
Another important aspect of Nike’s success is its marketing strategy. Nike is known for its iconic “Just Do It” slogan and its use of high-profile athletes, such as Michael Jordan and LeBron James, to endorse its products. The company has also used creative advertising campaigns to connect with its target audience, often tying its products to the sport and lifestyle they embody.
Working at Nike
Despite its success, Nike has faced challenges and controversies over the years. For example, the company has faced criticism for its labor practices, particularly in its overseas factories. To address these issues, Nike has implemented programs to improve working conditions and support workers’ rights, and has increased transparency and accountability in its supply chain. The company has also faced challenges related to counterfeiting and intellectual property infringement, and has taken legal action to protect its brand and products.
Nike’s business model is centered on a direct-to-consumer approach, which allows the company to control its brand and pricing, as well as gain valuable customer insights. The company operates its own retail stores and e-commerce platforms, and also sells its products through a network of wholesale partners. In recent years, Nike has also expanded its presence in the digital space, leveraging technology to reach and engage customers in new ways.
In conclusion, Nike is a global leader in the athletic and lifestyle industry, known for its innovative products, strong marketing, and direct-to-consumer approach. While the company has faced challenges over the years, it has remained focused on its mission to bring inspiration and innovation to every athlete in the world, and continues to be one of the most recognizable and successful brands in the world.
How to apply for jobs
If you’re interested in working at Nike then, click on the link given below to look at vacancies which are currently available and the registration procedure done for applying at the company.